![]() Find Strong Local KeywordsĪnother no-brainer local SEO tip is to target strong local keywords that answer to a wide range of people’s search intent.Īs a small business, keyword targeting can be daunting. I would recommend keeping a spreadsheet of your findings to easily track and implement your changes. Consider types of content, website structure, page elements, and keyword density. Next, use your target keywords (which you’ll work out in the next section), and compare your website to the top five articles of each SERP. These tools give you a detailed overview of your website’s current status and what you can do to optimize. After all, the first three positions alone account for 66.5 percent of the click-throughs on the SERPs!Īs you begin your audit, first consider free tools and analyzers like the SEO Analyzer. Results on the first page of SERPs provide the most insight and inspiration. This enables you to see what your competitors are doing so you, too, can make the same improvements (and better) on your website. Now that you’re established on business directories, it’s time to understand the landscape. If your website isn’t properly optimized, it’ll be very hard for you to climb the SERPs.Ĭheck your website’s SEO now to see how it could be improved.įor local SEO, in addition to standard SEO best practices, you need to do the following: Perform a Local SEO Audit Optimize Your Website for Local SEOĪ foundational first step in this local SEO guide is to build out a well-optimized website. Build citations on local search engines, directories, and blogs.ĭon’t fret we’ll cover these steps and some additional local SEO tips in more detail below.Prioritize getting more customer reviews.Create locally targeted content, like a list of local events.Claim Google My Business Profile (and optimize).Make phone numbers clickable on mobile devices. ![]() So how do you land there? Here’s a step-by-step guide to upgrading your local SEO: This is where you want your business to show up for local searches. This used to be a seven-pack, but Google truncated it to suit mobile searches better. The Google three-pack consists of your top three local search results. These are the signals that help local businesses rank in Google’s three-pack. So it’s imperative to improve your local SEO if you want to increase your organic local traffic.Īccording to Safari Digital’s local SEO report, Google Business Profile signals, including keywords and backlink profile, are top ranking factors. They want people in New York to find them. There’s no reason a New York restaurant would want to rank highly in Houston’s local search results. Specifically, you want to land high in search engine result pages (SERPs) for local searches. It’s similar to organic SEO, but requires additional focus on geography. Local SEO means increasing the online visibility of local businesses. ![]() If that sounds like something you’re struggling with, I’ve compiled a list of local SEO tips for you here so you can catch more eyes in your community. These searchers will have a hard time finding you if your local SEO is poor. That means if you’re a local business and you don’t have your local SEO in order, you’ll be missing an opportunity every time someone local searches for your products or services online.Ībout 89 percent of people search for local businesses on their phones at least once per week, and 58 percent are searching daily.įrom those searches, 72 percent will visit a store within five miles. In fact, 46 percent of all searches on Google are local.
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